Refined By:
Type:  Conference Papers
Date Issued:  [2010 TO 2019]
Date Issued:  2019

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
1Sep-2019Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticismVoutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini 
2Jul-2019Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variableVoutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini 
3Jun-2019Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 yearsTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.