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| | Issue Date | Title | Author(s) | Journal |
| 1 | Aug-2021 | A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule | Hatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos | Journal of Consumer Behaviour |
| 2 | 2021 | Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure | Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | International Journal of Advertising |
| 3 | 2021 | Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals | Voutsa, Maria C. ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Margariti, Kostoula | International Journal of Internet Marketing and Advertising |
| 4 | 2019 | Visual metaphors in food advertising: A cross-cultural study | Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos | Food Research International |
| 5 | 2017 | Corporate facebook posts in the UK & Greece: A content analysis | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | International Journal of Internet Marketing and Advertising |
| 6 | 2017 | Editorial | Boutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki | International Journal of Technology Marketing |
| 7 | 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | Humor |
| 8 | 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina | International Marketing Review |
| 9 | May-2009 | The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina | Journal of Current Issues & Research in Advertising |
