Journals Journal of Consumer Behaviour
Name
Journal of Consumer Behaviour
Subjects
Consumer behaviour
Marketing
Consumer attitudes
Relationship marketing
Marketing
Consumer attitudes
Relationship marketing
ISSN
1479-1838
Description
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
Impact Factor (2 years)
3.280
Publisher
Wiley
Journal Webpage
Journal type
Hybrid Journal