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| | Ημερομηνία Έκδοσης | Τίτλος | Συγγραφέας |
| 21 | 2012 | Postmodern marketing: the era of post - marketing | Zotos, Yorgos ; Outra, Lilian ; Plakoyiannaki, Emmanuella |
| 22 | 2012 | Is website interactivity beneficial for low involvement products? | Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni |
| 23 | 1-Φεβ-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 24 | 2011 | Is humor a countercyclical advertising strategy? | Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 25 | 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 26 | Ιου-2010 | Postmodern advertising: a longitudinal study of super bowl commercials | Zotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia |
| 27 | 27-Απρ-2010 | Quantity surcharges and consumer awareness in a new retail environment | Zotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni |
| 28 | 2010 | Social responsible content as leadership strategy component for dominant media companies | Zotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi ; Agas, Kostas |
| 29 | 13-Νοε-2009 | Female role stereotypes in print advertising: Identifying associations with magazine and product categories | Zotos, Yorgos ; Plakoyiannaki, Emmanuella |
| 30 | Μαΐ-2009 | Developing a holistic strategy for integrated waste management within municipal planning: challenges, policies, solutions and perspectives for Hellenic municipalities in the zero-waste, low-cost direction | Zotos, Yorgos ; Karagiannidis, Avraam K. ; Zampetoglou, S. ; Malamakis, Apostolos ; Antonopoulos, Ioannis Sofocles ; Kontogianni, Stamatia ; Tchobanoglous, George |
| 31 | Μαΐ-2009 | The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 32 | 2009 | The level of market-orientation of political parties in Greece | Kotzaivazoglou, Iordanis ; Zotos, Yorgos |
| 33 | Νοε-2008 | Images of women in online advertisements of global products: Does sexism exist? | Plakoyiannaki, Emmanuella ; Mathioudaki, Kalliopi ; Dimitratos, Pavlos ; Zotos, Yorgos |
| 34 | 15-Φεβ-2008 | Attitudes and behaviour towards organic products: an exploratory study | Zotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos |
| 35 | 2008 | Consumer behaviour towards own label: monitoring the Greek experience | Zotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria |
| 36 | 5-Δεκ-2007 | Leadership styles in the top greek media companies: leading people with a mixed style | Zotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi |
| 37 | 14-Αυγ-2006 | Employing a dichotomous choice model to assess Willingness to Pay (WTP) for organically produced products | Tsakiridou, Efthimia ; Zotos, Yorgos ; Mattas, Konstantinos |
| 38 | 1-Ιαν-2006 | Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in Greece | Zotos, Yorgos ; Krystallis, Athanassios ; Fotopoulos, Christos |
| 39 | 1-Σεπ-2004 | The metamorphosis of Greek consumer's sentiments toward marketing and consumerism | Lysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos |
| 40 | 2002 | Οι διαφημίσεις αλκοόλ στα περιοδικά: συγκριτική παρουσίαση δεδομένων της ελληνικής και αμερικανικής (Η.Π.Α.) πραγματικότητας | Zotos, Yorgos |
