Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/14474| Title: | The level of market-orientation of political parties in Greece | Authors: | Kotzaivazoglou, Iordanis Zotos, Yorgos |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Keywords: | Political marketing;Marketing;Political brand | Issue Date: | 2009 | Source: | Global Political Marketing, October 08, 2009, Pages 128-142 | URI: | https://hdl.handle.net/20.500.14279/14474 | ISBN: | 0203869338 9780203869338 |
DOI: | 10.4324/9780203869338 | Type: | Book Chapter | Affiliation : | University of Macedonia International Hellenic University Aristotle University of Thessaloniki |
Publication Type: | Peer Reviewed |
| Appears in Collections: | Κεφάλαια βιβλίων/Book chapters |
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