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Cyprus University of Technology (Research Output)
Κεφάλαια βιβλίων/Book chapters
The level of market-orientation of political parties in Greece
Details
The level of market-orientation of political parties in Greece
Date Issued
2009
Author(s)
Kotzaivazoglou, Iordanis
Zotos, Yorgos
DOI
10.4324/9780203869338
Subjects
Political marketing
Marketing
Political brand