1. Ktisis Cyprus University of Technology

Athens University of Economics and Business

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Athens University of Economics and Business

OrgUnit's Publications


Results 41-48 of 48 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)Journal
411-Jan-2023Climate regulation costs and firms’ distress riskLambertides, Neophytos ; Tsouknidis, Dimitris Financial Markets, Institutions and Instruments 
421-Jan-2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companiesVeloutsou, Cleopatra A. ; Panigyrakis, George G. Journal of Strategic Marketing 
431-Feb-1999Brand managers’ interfaces in different consumer goods industriesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
441-Aug-1999Brand managers' relations with industrial service providers in pharmaceutical and other companiesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Business and Industrial Marketing 
451-Dec-1999Brand managers in the pharmaceutical industry: Are they any different?Panigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
461-Jul-2017Bounded rationality can make parking search more efficient: The power of lexicographic heuristicsKaraliopoulos, Merkourios S. ; Katsikopoulos, Konstantinos V. ; Lambrinos, Lambros Transportation Research Part B: Methodological 
471-Jan-2016Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspectiveKyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P. International Journal of Advertising 
482013Antecedents and consequents of brand managers' rolePoulis, G. Athanasios ; Panigyrakis, George G. ; Panopoulos, Anastasios Panos Marketing Intelligence and Planning