Athens University of Economics and Business

Organization name
Athens University of Economics and Business


Αποτελέσματα για 41-51 από 51.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέαςJournal
411-Ιαν-2015Color effects in print advertising: A research update (1985-2012)Panigyrakis, George G. ; Kyrousi, Antigone G. Corporate Communications 
421-Ιαν-2023Cloud computing adoption decision-making process: a sensemaking analysisPolyviou, Ariana ; Pouloudi, Nancy ; Venters, Will Information Technology and People 
431-Ιαν-2023Climate regulation costs and firms’ distress riskLambertides, Neophytos ; Tsouknidis, Dimitris Financial Markets, Institutions and Instruments 
441-Ιαν-2024Carbon reporting regulation: Real effects, external pressures, and internal policiesBaboukardos, Diogenis ; Kopita, Anastasia ; Ranegaard, Charlotte ; Demetriades, Elias Business, Strategy and the Environment 
451-Ιαν-2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companiesVeloutsou, Cleopatra A. ; Panigyrakis, George G. Journal of Strategic Marketing 
461-Φεβ-1999Brand managers’ interfaces in different consumer goods industriesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
471-Αυγ-1999Brand managers' relations with industrial service providers in pharmaceutical and other companiesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Business and Industrial Marketing 
481-Δεκ-1999Brand managers in the pharmaceutical industry: Are they any different?Panigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
491-Ιου-2017Bounded rationality can make parking search more efficient: The power of lexicographic heuristicsKaraliopoulos, Merkourios S. ; Katsikopoulos, Konstantinos V. ; Lambrinos, Lambros Transportation Research Part B: Methodological 
501-Ιαν-2016Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspectiveKyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P. International Journal of Advertising 
512013Antecedents and consequents of brand managers' rolePoulis, G. Athanasios ; Panigyrakis, George G. ; Panopoulos, Anastasios P. Marketing Intelligence and Planning