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| Issue Date | Title | Author(s) |
| 2022 | Face reading the emotions of gelotophobes toward disparaging humorous advertising | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina |
| Jun-2019 | Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years | Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. |
| Jul-2019 | Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| Jun-2019 | Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions | Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas |
| 2021 | Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions | Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas |
| 2021 | Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles | Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. |
| Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 2011 | Is humor a countercyclical advertising strategy? | Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| Jun-2018 | Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| Jun-2018 | Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki | Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 2014 | A model for consumer engagement in eWOM via social media | Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina |
| Jul-2019 | Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda | Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. |
| Jun-2010 | Postmodern advertising: a longitudinal study of super bowl commercials | Zotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia |
| 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 2014 | The role of economic conditions on the effectiveness of Greek humorous TV advertising | Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 30-Jan-2020 | Service quality, visitor satisfaction and future behavior in the museum sector | Daskalaki, Vasiliki V. ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| Jun-2018 | Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach | Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 2014 | Social media advertising platforms: a cross-cultural study | Zotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
