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| Issue Date | Title | Author(s) |
| 30-Jan-2012 | Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks | Papakonstantinou, Smaro ; Zarkada, Anna K. ; Kapareliotis, Ilias |
| 1997 | Factors affecting marketing decision making with an ethical content : collusive tendering in the construction contract market | Zarkada, Anna K. |
| 2021 | Factors Affecting the Athens Byzantine and Christian Museum Branding | Zarkada, Anna K. ; Markaki, Vassiliki |
| 2000 | Flexible learning in business education: Is the use of technology changing the meaning and function of the university campus ? | Zarkada, Anna K. ; Fraser, Campbell |
| 2014 | The Future of Customer Service in a changing environment | Zarkada, Anna K. ; Panigyrakis, George G. |
| 2012 | Gender differences in Greek adolescents' school lunch preferences | Papakonstantinou, Smaro ; Zarkada, Anna K. |
| 2016 | He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands | Zarkada, Anna K. ; Tzoumaka, Eugenia |
| 1-Jan-2017 | Hosting a successful metamodern party: Mixed methods management research on the web 2.0+ | Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia |
| 2016 | Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions | Zarkada, Anna K. ; Kapareliotis, Ilias |
| 2018 | The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically | Kashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah |
| 2001 | An institutional theory approach to predicting consumer support for foreign owned supermarkets | Zarkada, Anna K. ; Fraser, Campbell |
| 2000 | Integrating social and economic orientated marketing : a study of retail management | Zarkada, Anna K. ; Fraser, Campbell |
| 1998 | Internationalisation motives of Australian contractors | Zarkada, Anna K. ; Woodhall, T. |
| 2003 | Investigating the effectiveness of managers through an analysis of stakeholder perceptions | Fraser, Campbell ; Zarkada, Anna K. |
| 1999 | An investigation into factors affecting perceptions of ethicality in international sales negotiations | Zarkada, Anna K. ; Fraser, Campbell |
| 2014 | Is Personal Branding pushing the epistemological boundaries of marketing? | Zarkada, Anna K. |
| 2014 | “Liking” those Who Rule the World: Politicians' Branding on Social Media | Zarkada, Anna K. ; Sotiropoulou, E |
| 2021 | Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagement | Zarkada, Anna K. |
| 1999 | Managerial performance elements discriminating 'high-performing' from 'under-performing' technical managers | Zarkada, Anna K. ; Fraser, Campbell |
| 1996 | Marketing in the Construction Industry : thought and Practice | Zarkada, Anna K. |
