Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23543| Title: | Integrating social and economic orientated marketing : a study of retail management | Authors: | Zarkada, Anna K. Fraser, Campbell |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | food retailers;Social marketing;CRM | Issue Date: | 2000 | Source: | The Academy of Marketing Science Annual Conference, 2000, Montreal, Canada | Conference: | The Academy of Marketing Science Annual Conference | Abstract: | This paper argues that social marketing initiatives in retailing need to be part of the institutional orientation of the firm, focused on a product familiar to both employees and consumers and integrated with human resource management practices of the firm in order to provide a distinct competitive advantage. | URI: | https://hdl.handle.net/20.500.14279/23543 | DOI: | 10.1007/978-3-319-11885-7_52 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | Griffith University Queensland University of Technology |
Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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