Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/8451
Title: | Consumer behaviour towards own label: monitoring the Greek experience | Authors: | Zotos, Yorgos Boutsouki, Christina Masouti, Zafeiria |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Keywords: | Private label;Consumer attitude;Greece;Food retailing | Issue Date: | 2008 | Source: | Agricultural Economics Review, 2008, vol. 9, iss. 1, pp. 81 - 92 | Volume: | 9 | Issue: | 1 | Start page: | 81 | End page: | 92 | Link: | http://www.eng.auth.gr/mattas/9_1_6.pdf | Journal: | Agricultural Economics Review | Abstract: | In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded” private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence. | URI: | https://hdl.handle.net/20.500.14279/8451 | ISSN: | 11092580 | Rights: | Open Access | Type: | Article | Affiliation : | Aristotle University of Thessaloniki | Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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