Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/8451
DC FieldValueLanguage
dc.contributor.authorZotos, Yorgos-
dc.contributor.authorBoutsouki, Christina-
dc.contributor.authorMasouti, Zafeiria-
dc.date.accessioned2016-05-10T07:49:30Z-
dc.date.available2016-05-10T07:49:30Z-
dc.date.issued2008-
dc.identifier.citationAgricultural Economics Review, 2008, vol. 9, iss. 1, pp. 81 - 92en_US
dc.identifier.issn11092580-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/8451-
dc.description.abstractIn Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded” private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.relation.ispartofAgricultural Economics Reviewen_US
dc.rightsOpen Accessen_US
dc.subjectPrivate labelen_US
dc.subjectConsumer attitudeen_US
dc.subjectGreeceen_US
dc.subjectFood retailingen_US
dc.titleConsumer behaviour towards own label: monitoring the Greek experienceen_US
dc.typeArticleen_US
dc.linkhttp://www.eng.auth.gr/mattas/9_1_6.pdfen_US
dc.collaborationAristotle University of Thessalonikien_US
dc.subject.categoryMedia and Communicationsen_US
dc.journalsOpen Accessen_US
dc.reviewPeer Revieweden
dc.countryGreeceen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.dept.handle123456789/54en
dc.relation.issue1en_US
dc.relation.volume9en_US
cut.common.academicyear2008-2009en_US
dc.identifier.spage81en_US
dc.identifier.epage92en_US
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.openairetypearticle-
item.cerifentitytypePublications-
item.grantfulltextopen-
item.languageiso639-1en-
item.fulltextWith Fulltext-
crisitem.journal.journalissn1109-2580-
crisitem.journal.publisherGreek Association of Agricultural Economists-
crisitem.author.deptDepartment of Communication and Internet Studies-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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