Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/8451
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zotos, Yorgos | - |
dc.contributor.author | Boutsouki, Christina | - |
dc.contributor.author | Masouti, Zafeiria | - |
dc.date.accessioned | 2016-05-10T07:49:30Z | - |
dc.date.available | 2016-05-10T07:49:30Z | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | Agricultural Economics Review, 2008, vol. 9, iss. 1, pp. 81 - 92 | en_US |
dc.identifier.issn | 11092580 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/8451 | - |
dc.description.abstract | In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded” private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence. | en_US |
dc.format | en_US | |
dc.language.iso | en | en_US |
dc.relation.ispartof | Agricultural Economics Review | en_US |
dc.rights | Open Access | en_US |
dc.subject | Private label | en_US |
dc.subject | Consumer attitude | en_US |
dc.subject | Greece | en_US |
dc.subject | Food retailing | en_US |
dc.title | Consumer behaviour towards own label: monitoring the Greek experience | en_US |
dc.type | Article | en_US |
dc.link | http://www.eng.auth.gr/mattas/9_1_6.pdf | en_US |
dc.collaboration | Aristotle University of Thessaloniki | en_US |
dc.subject.category | Media and Communications | en_US |
dc.journals | Open Access | en_US |
dc.review | Peer Reviewed | en |
dc.country | Greece | en_US |
dc.subject.field | Social Sciences | en_US |
dc.publication | Peer Reviewed | en_US |
dc.dept.handle | 123456789/54 | en |
dc.relation.issue | 1 | en_US |
dc.relation.volume | 9 | en_US |
cut.common.academicyear | 2008-2009 | en_US |
dc.identifier.spage | 81 | en_US |
dc.identifier.epage | 92 | en_US |
item.grantfulltext | open | - |
item.languageiso639-1 | en | - |
item.cerifentitytype | Publications | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.openairetype | article | - |
item.fulltext | With Fulltext | - |
crisitem.journal.journalissn | 1109-2580 | - |
crisitem.journal.publisher | Greek Association of Agricultural Economists | - |
crisitem.author.dept | Department of Communication and Internet Studies | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Appears in Collections: | Άρθρα/Articles |
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