Consumer Trust and Voice Marketing in the Age of AI and Robotics

Date Issued
September 2024
Author(s)
Abstract
In the age of AI, developing consumer trust through voice marketing represents a significant challenge. This critical review synthesizes high-impact academic literature from marketing, behavioral sciences, and information technology to propose a conceptual framework for trust development in the new age. The framework highlights the impact of AI-integrated voice assistants and anthropomorphism on three faces of consumer trust: cognitive, emotional, behavioral, focusing on four antecedents: competence, integrity, benevolence, and engagement. Theoretical and practical contributions based on conceptual framework
elucidating how voice AI behaviors influence trust development and the authors through directions encourage future research.
Subjects

Voice Assistants

Artificial Intelligen...

Consumer trust

Anthropomorphism

Voice Marketing

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Unicas-workshop-2024-ConsumerTrust-VoiceMarketing-AgeAIRobotics-010824.docx.pdf

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