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https://hdl.handle.net/20.500.14279/32093| Title: | Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiry | Authors: | Leonidou, Erasmia | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Systematic review;Marketing research;Air transport;Tourism | Issue Date: | 20-Jul-2023 | Source: | Global Marketing Conference, 2023, 20-23 July, Seoul, Korea | Conference: | Global Marketing Conference | Abstract: | Marketing research in hospitality and tourism has been rising continuously. this study provides a systematic review on marketing research and air transport. it identifies key themes and tracks the changes in scholarly researchers’ perspectives pre and post pandemic. a conceptual framework and an agenda for future research based on emerging research topics is provided. | URI: | https://hdl.handle.net/20.500.14279/32093 | Type: | Conference Papers | Affiliation : | Cyprus University of Technology | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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| File | Size | Format | |
|---|---|---|---|
| Extended Abstract.pdf | 149.64 kB | Adobe PDF | View/Open |
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