1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/32093
DC FieldValueLanguage
dc.contributor.authorLeonidou, Erasmia-
dc.date.accessioned2024-03-05T12:33:14Z-
dc.date.available2024-03-05T12:33:14Z-
dc.date.issued2023-07-20-
dc.identifier.citationGlobal Marketing Conference, 2023, 20-23 July, Seoul, Koreaen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14279/32093-
dc.description.abstractMarketing research in hospitality and tourism has been rising continuously. this study provides a systematic review on marketing research and air transport. it identifies key themes and tracks the changes in scholarly researchers’ perspectives pre and post pandemic. a conceptual framework and an agenda for future research based on emerging research topics is provided.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.subjectSystematic reviewen_US
dc.subjectMarketing researchen_US
dc.subjectAir transporten_US
dc.subjectTourismen_US
dc.titleConverging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiryen_US
dc.typeConference Papersen_US
dc.collaborationCyprus University of Technologyen_US
dc.subject.categoryEconomics and Businessen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceGlobal Marketing Conferenceen_US
cut.common.academicyear2022-2023en_US
item.fulltextWith Fulltext-
item.cerifentitytypePublications-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
item.openairetypeconferenceObject-
item.languageiso639-1en-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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