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https://hdl.handle.net/20.500.14279/27513| Title: | Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities | Authors: | Panigyrakis, George G. Kyriacou, Evdoxia |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Internal communication;Integrated marketing communication;Internal marketing;Value system;Universities | Issue Date: | Nov-2020 | Source: | Global Marketing Conference, 2020, 5-8 November, Seoul, Republic of Korea | Conference: | Global Marketing Conference | Abstract: | This study examines the relationship between the internal communication and nine dimensions of Internal Marketing and their interconnection to shape the conditions for the job satisfaction. The paper utilizes the mixed method. Data were collected from six Public Universities in Greece and in Cyprus. Findings are presented and results are discussed. | URI: | https://hdl.handle.net/20.500.14279/27513 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | Cyprus University of Technology | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| INTERNAL_COMMUNICATION_AND_INTERNAL_MARKETING_AS_E.pdf | Fulltext | 350.71 kB | Adobe PDF | View/Open |
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