Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities

Date Issued
November 2020
Author(s)
Abstract
This study examines the relationship between the internal communication and nine dimensions of Internal Marketing and their interconnection to shape the conditions for the job satisfaction. The paper utilizes the mixed method. Data were collected from six Public Universities in Greece and in Cyprus. Findings are presented and results are discussed.
Subjects

Internal communicatio...

Integrated marketing ...

Internal marketing

Value system

Universities

File(s)
Thumbnail Image
Name

INTERNAL_COMMUNICATION_AND_INTERNAL_MARKETING_AS_E.pdf

Size

350.71 KB

Format

Adobe PDF

Checksum (MD5)

6627df9df9c0d7d565aabf8596c399b5