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Πεδίο DCΤιμήΓλώσσα
dc.contributor.authorPanigyrakis, George G.-
dc.contributor.authorYerimou, Pantelitsa-
dc.contributor.authorKyriacou, Evdoxia-
dc.date.accessioned2023-02-04T17:25:01Z-
dc.date.available2023-02-04T17:25:01Z-
dc.date.issued2020-04-
dc.identifier.citation25th International Conference on Corporate and Marketing Communications, 2020, 14-16 Aprilen_US
dc.identifier.isbn978-84-338-6831-2-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/27512-
dc.description.abstractManagers are continually adopting sensory stimuli in their integrated marketing communication strategies to influence consumers’ behavior. However, marketing literature does not provide evidence of managers’ and employees’ responses about internal environmental stimuli and the effect on their behavior in the service sector. This research in-progress, examines how the use of atmospheric elements in the workplace can influence and enhance internal marketing effectiveness in fulfilling employees’ job satisfaction. Using a mixed-method approach of interviews and questionnaires, employees in shipping companies will evaluate the use of sensory stimuli in their working environment and the impact on their level of satisfaction. Results obtained will be used to fill important theoretical and practical gaps.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.rights© The Authorsen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectAtmosphericsen_US
dc.subjectSensory stimulien_US
dc.subjectInternal marketingen_US
dc.subjectIntegrated marketingen_US
dc.subjectJob satisfactionen_US
dc.titleThe role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industryen_US
dc.typeConference Papersen_US
dc.collaborationCyprus University of Technologyen_US
dc.subject.categoryEconomics and Businessen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceInternational Conference on Corporate and Marketing Communicationsen_US
cut.common.academicyear2019-2020en_US
item.fulltextWith Fulltext-
item.languageiso639-1en-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
item.cerifentitytypePublications-
item.openairetypeconferenceObject-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-2099-5944-
crisitem.author.orcid0000-0003-2136-8202-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Εμφανίζεται στις συλλογές:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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