Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26982| Title: | Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and Propositions | Authors: | Christofi, Michael Leonidou, Erasmia Vrontis, Demetris |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Issue Date: | 18-Jun-2014 | Source: | 2nd International Conference on Contemporary Marketing Issues (ICCMI), June 18-20, 2014, Athens, Greece | URI: | https://hdl.handle.net/20.500.14279/26982 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | University of Gloucestershire University of Nicosia |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
CORE Recommender
This item is licensed under a Creative Commons License
