Παρακαλώ χρησιμοποιήστε αυτό το αναγνωριστικό για να παραπέμψετε ή να δημιουργήσετε σύνδεσμο προς αυτό το τεκμήριο: https://hdl.handle.net/20.500.14279/26915
Τίτλος: Communication and social media management: theory, research and practice
Συγγραφείς: Dennis, Charles 
Foroudi, Pantea 
Melewar, T. C. 
Kitchen, Philip 
Melanthiou, Yioula 
Papasolonou, Ioanna 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Λέξεις-κλειδιά: Market turbulence;Businesses;Non-profit organisations;Communication challenges
Ημερομηνία Έκδοσης: 14-Οκτ-2020
Πηγή: Qualitative Market Research, vol. 23, iss. 3, 2020
Volume: 23
Issue: 3
Περιοδικό: Qualitative Market Research 
Περίληψη: In the current ongoing scenario of market turbulence, businesses and non-profit organisations (NGOs) are facing new communication challenges from both marketing and corporate perspectives. Societies now look askance at global businesses, consumers are sceptical of promises made and citizens increasingly distrust institutions, governments and political processes. Consumer trust in business practice is at all-time low. Rhetoric without substance is despised everywhere and (probably) only a marked sense of responsibility can lead to new scenarios of success. In response to such a turbulent environment, practitioners and academics need to devise new strategies, models, processes, systems and practices to move their brands forward via effective brand communication.
URI: https://hdl.handle.net/20.500.14279/26915
ISSN: 13522752
DOI: 10.1108/QMR-06-2020-195
Rights: © Emerald
Type: Article
Affiliation: University of London 
ICN-Artem Ecole du Business 
University of Nicosia 
Publication Type: Peer Reviewed
Εμφανίζεται στις συλλογές:Άρθρα/Articles

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