Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23533| Title: | The relationship between market orientation, good corporate citizenship and customer loyalty | Authors: | Zarkada, Anna K. Fraser, Campbell |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Issue Date: | 1999 | Source: | Australia New Zealand Marketing Academy, 1999, Sydney, Australia | Conference: | Academy of Marketing Conference | URI: | https://hdl.handle.net/20.500.14279/23533 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | Griffith University Queensland University of Technology |
Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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