Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23483| Title: | Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions |
| Authors: | Zarkada, Anna K. Kapareliotis, Ilias |
| Major Field of Science: | Social Sciences |
| Field Category: | Economics and Business |
| Issue Date: | 2016 |
| Source: | International Conference on Contemporary Marketing Issues, 2016, 22-24 June, Heraklion, Greece |
| Link: | http://www.mkt.teithe.gr/iccmi2016/ |
| Conference: | 4th International Conference on Contemporary Marketing Issues |
| URI: | https://hdl.handle.net/20.500.14279/23483 |
| Rights: | Ⓒ ICCMI Attribution-NonCommercial-NoDerivatives 4.0 International |
| Type: | Conference Papers |
| Affiliation : | Athens University of Economics and Business Deree–The American College of Greece |
| Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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