Deree–The American College of Greece

Organization name
Deree–The American College of Greece


Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12019Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
21-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. 
3Apr-1992Analysis and modeling of recent business failures in GreeceTheodossiou, Panayiotis ; Papoulias, Costas 
42020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini