1. Ktisis Cyprus University of Technology

Deree–The American College of Greece

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Deree–The American College of Greece

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Issue DateTitleAuthor(s)Journal
117-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini Journal of Marketing Communications 
21-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. Journal of Business Research 
3Apr-1992Analysis and modeling of recent business failures in GreeceTheodossiou, Panayiotis ; Papoulias, Costas Managerial and Decision Economics 
42020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini International Journal of Advertising