Journals Journal of Marketing Communications
Name
Journal of Marketing Communications
Subjects
Marketing communications
Corporate communication
Promotional elements
Promotional management
Behavioural foundations of marketing communications and promotion management
Corporate communication
Promotional elements
Promotional management
Behavioural foundations of marketing communications and promotion management
ISSN
1466-4445
Description
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
Impact Factor (2 years)
2.600
Publisher
Taylor & Francis
Journal Webpage
Journal type
Hybrid Journal
Journals Publications
(All)
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