Literary England: A Tourism Destination for the US traveller
Date Issued
September 20, 2019
Abstract
The purpose of this paper is to examine the likelihood of US tourists visiting England to engage in
literary tourism. The paper employs an inductive between-subjects experimental design and compares
findings from two surveys: one targeting a General Sample (GS) of the US outbound market (GS,
n=2033), and the other targeting a Literary Society Sample (LSS) based in the US (LSS, n=220). The
above data is supplemented with interviews undertaken with key stakeholders in the US outbound
market, mostly tour operators (n=8).
literary tourism. The paper employs an inductive between-subjects experimental design and compares
findings from two surveys: one targeting a General Sample (GS) of the US outbound market (GS,
n=2033), and the other targeting a Literary Society Sample (LSS) based in the US (LSS, n=220). The
above data is supplemented with interviews undertaken with key stakeholders in the US outbound
market, mostly tour operators (n=8).
Subjects
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