Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/14794
Title: | A comparison of the projected and the perceived image of Cyprus | Authors: | Farmaki, Anna | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Cyprus;Destination image;Tourism marketing | Issue Date: | 2012 | Source: | Tourismos, 2012, vol. 7, no. 2, pp. 95-119 | Volume: | 7 | Issue: | 2 | Start page: | 95 | End page: | 119 | Link: | http://www.chios.aegean.gr/tourism/vol7iss2.htm | Journal: | Tourismos | Abstract: | The purpose of this research is to identify and compare the projected and perceived images of Cyprus following repositioning. Secondary sources such as brochures, advertising campaigns and tourism websites were used to identify the projected image and a survey was performed to measure the perceived image. Questionnaires including closed and open-ended questions evaluating destination attributes and perceived image were disseminated to 393 British tourists. The research identified the differences between the two concepts, revealing that the marketing strategy of Cyprus has not managed to enhance destination image. The paper concludes with recommendations on marketing Cyprus tourism | URI: | https://hdl.handle.net/20.500.14279/14794 | ISSN: | 17926521 | Rights: | © 2012 University of the Aegean Attribution-NonCommercial-NoDerivs 3.0 United States |
Type: | Article | Affiliation : | University of Nicosia | Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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File | Description | Size | Format | |
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vol7no2-116-140.pdf | Fulltext | 577.68 kB | Adobe PDF | View/Open |
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