1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/14794
DC FieldValueLanguage
dc.contributor.authorFarmaki, Anna-
dc.date.accessioned2019-08-02T10:39:20Z-
dc.date.available2019-08-02T10:39:20Z-
dc.date.issued2012-
dc.identifier.citationTourismos, 2012, vol. 7, no. 2, pp. 95-119en_US
dc.identifier.issn17926521-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/14794-
dc.description.abstractThe purpose of this research is to identify and compare the projected and perceived images of Cyprus following repositioning. Secondary sources such as brochures, advertising campaigns and tourism websites were used to identify the projected image and a survey was performed to measure the perceived image. Questionnaires including closed and open-ended questions evaluating destination attributes and perceived image were disseminated to 393 British tourists. The research identified the differences between the two concepts, revealing that the marketing strategy of Cyprus has not managed to enhance destination image. The paper concludes with recommendations on marketing Cyprus tourismen_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.relation.ispartofTourismosen_US
dc.rights© 2012 University of the Aegeanen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectCyprusen_US
dc.subjectDestination imageen_US
dc.subjectTourism marketingen_US
dc.titleA comparison of the projected and the perceived image of Cyprusen_US
dc.typeArticleen_US
dc.linkhttp://www.chios.aegean.gr/tourism/vol7iss2.htmen_US
dc.collaborationUniversity of Nicosiaen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsOpen Accessen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.issue2en_US
dc.relation.volume7en_US
cut.common.academicyear2011-2012en_US
dc.identifier.spage95en_US
dc.identifier.epage119en_US
item.openairetypearticle-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.languageiso639-1en-
crisitem.author.deptDepartment of Hospitality and Tourism Management-
crisitem.author.facultyFaculty of Tourism Management, Hospitality and Entrepreneurship-
crisitem.author.orcid0000-0002-9996-5632-
crisitem.author.parentorgFaculty of Tourism Management, Hospitality and Entrepreneurship-
crisitem.journal.journalissn1792-6521-
crisitem.journal.publisherUniversity of the Aegean-
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