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https://hdl.handle.net/20.500.14279/14476| Τίτλος: | Brand managers’ interfaces in different consumer goods industries | Συγγραφείς: | Panigyrakis, George G. Veloutsou, Cleopatra A. |
Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Λέξεις-κλειδιά: | Brands;Greece;Interface management;Interfaces;Internal communications;Product management | Ημερομηνία Έκδοσης: | 1-Φεβ-1999 | Πηγή: | Journal of Product & Brand Management, 1999, vol. 8, no. 1, pp. 19-37 | Volume: | 8 | Issue: | 1 | Start page: | 19 | End page: | 37 | Περιοδικό: | Journal of Product & Brand Management | Περίληψη: | Focuses on how brand managers in fast-moving consumer goods industries view their contacts with the various interfaces, allocate their working time and perceive the significance and quality of these contacts. Based on the product management literature, several hypotheses are proposed and empirically examined using data collected from a sample of 161 product managers, working for 48 companies in five different sectors in Greece. The results show that brand managers working in various sectors differ in the perception of their contacts with the various interfaces. © 1999, MCB UP Limited | URI: | https://hdl.handle.net/20.500.14279/14476 | ISSN: | 10610421 | DOI: | 10.1108/10610429910257959 | Rights: | © Emerald | Type: | Article | Affiliation: | Athens University of Economics and Business Coventry Business School |
Publication Type: | Peer Reviewed |
| Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
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