1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/14476
DC FieldValueLanguage
dc.contributor.authorPanigyrakis, George G.-
dc.contributor.authorVeloutsou, Cleopatra A.-
dc.date.accessioned2019-07-11T07:06:02Z-
dc.date.available2019-07-11T07:06:02Z-
dc.date.issued1999-02-01-
dc.identifier.citationJournal of Product & Brand Management, 1999, vol. 8, no. 1, pp. 19-37en_US
dc.identifier.issn10610421-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/14476-
dc.description.abstractFocuses on how brand managers in fast-moving consumer goods industries view their contacts with the various interfaces, allocate their working time and perceive the significance and quality of these contacts. Based on the product management literature, several hypotheses are proposed and empirically examined using data collected from a sample of 161 product managers, working for 48 companies in five different sectors in Greece. The results show that brand managers working in various sectors differ in the perception of their contacts with the various interfaces. © 1999, MCB UP Limiteden_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Product & Brand Managementen_US
dc.rights© Emeralden_US
dc.subjectBrandsen_US
dc.subjectGreeceen_US
dc.subjectInterface managementen_US
dc.subjectInterfacesen_US
dc.subjectInternal communicationsen_US
dc.subjectProduct managementen_US
dc.titleBrand managers’ interfaces in different consumer goods industriesen_US
dc.typeArticleen_US
dc.collaborationAthens University of Economics and Businessen_US
dc.collaborationCoventry Business Schoolen_US
dc.subject.categoryMedia and Communicationsen_US
dc.journalsHybrid Open Accessen_US
dc.countryGreeceen_US
dc.countryUnited Kingdomen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1108/10610429910257959en_US
dc.identifier.scopus2-s2.0-84986097801-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/84986097801-
dc.relation.issue1en_US
dc.relation.volume8en_US
cut.common.academicyear1998-1999en_US
dc.identifier.spage19en_US
dc.identifier.epage37en_US
item.openairetypearticle-
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.languageiso639-1en-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-2099-5944-
crisitem.author.parentorgFaculty of Communication and Media Studies-
crisitem.journal.journalissn1061-0421-
crisitem.journal.publisherEmerald-
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