Skip to main content
Log In
(current)
English
Ελληνικά
Home
Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender
Details
Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender
Date Issued
June 2018
Author(s)
Voutsa, Maria C.
Hatzithomas, Leonidas
Boutsouki, Christina
Subjects
Humorous advertising
Gender
Affiliation
Aristotle University of Thessaloniki
University of Macedonia
Handle
https://hdl.handle.net/20.500.14279/23191
