A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis

Date Issued
September 2021
Author(s)
Subjects

Viral Marketing

NGOs

Sensory Marketing

Cinematography

Audio-Visual Appeal

Netnography

Consumer Behavior

File(s)
Thumbnail Image
Name

Melanthiou.pdf

Size

528.6 KB

Format

Adobe PDF

Checksum (MD5)

7569d49177f10229c1c9d86a65d7bc80