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Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Brand equity revisited: An institutional theory approach to airline customer support
Details
Brand equity revisited: An institutional theory approach to airline customer support
Date Issued
2009
Author(s)
Zarkada, Anna K.
Subjects
consumer based brand ...
practical support
legitimation
airline industry
Affiliation
Athens University of Economics and Business
Handle
https://hdl.handle.net/20.500.14279/23568
