Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement

Date Issued

September 29, 2023

Author(s)

Uzunboylu, Naziyet

Vrontis, Demetris

Melanthiou, Yioula

Papasolomou, Ioanna

Affiliation

University of Nicosia

Cyprus University of Technology

Handle

https://hdl.handle.net/20.500.14279/31817