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Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Withered? or Wonderful?: The Effect of Human Versus Virtual Elderly Female Influencers on Consumer Perceptions and Advertising Effectiveness
Details
Green Open Access
Withered? or Wonderful?: The Effect of Human Versus Virtual Elderly Female Influencers on Consumer Perceptions and Advertising Effectiveness
Journal
EuroMed Academy Conference Book of Proceedings
ISSN
2547-8516
Date Issued
September 2026
Author(s)
Prastiti, Aigli
Cyprus University of Technology
Voutsa, Maria C.
Melanthiou, Yioula
Cyprus University of Technology
Boutsouki, Christina
Aristotle University of Thessaloniki
Editor(s)
Vrontis, Demetris
DOI
10.68118/ema2026cy
Subjects
virtual influencers
granfluencers
age
uncanniness
trustworthiness
Affiliation
Cyprus University of Technology
Aristotle University of Thessaloniki
Handle
https://hdl.handle.net/20.500.14279/92002