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Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions
Details
Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions
Date Issued
June 2012
Author(s)
Christofi, Michael
Vrontis, Demetris
Leonidou, Erasmia
