Skip to main content
Log In
(current)
English
Ελληνικά
Home
Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Chatbots and purchase intention: The power of emojis and brand coolness
Details
Chatbots and purchase intention: The power of emojis and brand coolness
File(s)
Date Issued
June 2024
Author(s)
Voutsa, Maria C.
Mouratidis, Angelos
Hatzithomas, Leonidas
Boutsouki, Christina
Panopoulos, Anastasios
Subjects
Chatbots
Emojis
Brand coolness
Purchase intention