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Cyprus University of Technology (Research Output)
Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
The Anatomy of Controversial Advertising: A Systematic Literature Review
Details
The Anatomy of Controversial Advertising: A Systematic Literature Review
Date Issued
June 2026
Author(s)
Matta, Argyro
Aristotle University of Thessaloniki
Voutsa, Maria C.
Boutsouki, Christina
Aristotle University of Thessaloniki
Hatzithomas, Leonidas
University of Macedonia
Melanthiou, Yioula
Cyprus University of Technology
Subjects
controversial
advertising
fashion shows
literature review
Affiliation
Cyprus University of Technology
Aristotle University of Thessaloniki
University of Macedonia
Handle
https://hdl.handle.net/20.500.14279/92001
