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Sustainability and Stakeholder-Driven Business

Journal
EuroMed Academy Conference Book of Proceedings
ISSN
2547-8516
Date Issued
September 2026
Author(s)
Sakka, Georgia  
University of Limassol  
Theofanous, Yiannis  
University of Limassol
Voutsa, Maria C.  
Editor(s)
Vrontis, Demetris  
DOI
10.68118/ema2026cy
Subjects

Literature review

Brand authenticity

Consumer behaviour

Ethical marketing

Generation

Generational cohorts

Green marketing

Greenwashing

Millennials

Scepticism

Sustainability

Trust

Affiliation
Cyprus University of Technology  
University of Limassol  
University of Nicosia  
Handle
https://hdl.handle.net/20.500.14279/92004
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