1. Ktisis Cyprus University of Technology

Melanthiou, Yioula (rp21514)

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Publications

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Date Issued:  [2010 TO 2019]
Date Issued:  2016

Results 1-3 of 3 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)Journal
11-Nov-2016Developing a Country-wide Tourist Loyalty Scheme: A Barren LandscapeZopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula International Journal of Tourism Research 
22-Apr-2016Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded productsIazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula Journal of Transnational Management 
33-Mar-2016Messages Not Getting Through: Societal Marketing to the RescueMelanthiou, Yioula Journal of Promotion Management