1. Ktisis Cyprus University of Technology

Zarkada, Anna K. (rp18008)

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Publications

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Issue DateTitleAuthor(s)
212015The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of PreferenceZarkada, Anna K. ; Georgoudi, F 
222015The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase IntentionZarkada, Anna K. ; Tzoumaka, Eugenia 
232015Value co-destruction between customers and frontline employees: A social system perspectiveKashif, Muhammad ; Zarkada, Anna K. 
2426-Aug-2014You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on FacebookZarkada, Anna K. ; Polydorou, Christina 
252014Exploring Soccer Fans’ Schemata Regarding Global VS Local Human BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
62014The Future of Customer Service in a changing environmentZarkada, Anna K. ; Panigyrakis, George G. 
72014Crafting the Craft's ReputationZarkada, Anna K. 
82014“Liking” those Who Rule the World: Politicians' Branding on Social MediaZarkada, Anna K. ; Sotiropoulou, E 
92014Is Personal Branding pushing the epistemological boundaries of marketing?Zarkada, Anna K. 
102014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
112014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
122013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
132013Adapting to Survive : Facebook’s Introduction into the IMC EcosystemZarkada, Anna K. 
142013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K. 
152012Gender differences in Greek adolescents' school lunch preferencesPapakonstantinou, Smaro ; Zarkada, Anna K. 
162011The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?Zarkada, Anna K. 
172011Personal branding in Contemporary Marketing Trends ConferenceZarkada, Anna K. 
182009Modelling of pricing in the construction servicesZarkada, Anna K. 
192009Moral dimensions of B2B and B2G MarketingZarkada, Anna K. 
202009Brand equity revisited: An institutional theory approach to airline customer supportZarkada, Anna K.