Zarkada, Anna K. (rp18008)

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Publications

All [98]

Articles [23]

Conference Papers [63]

Books & Book Chapters [9]

Others [3]

Type

19 Conference Papers

Date issued

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Date Issued: [2000 TO 2009]

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		Issue Date	Title	Author(s)
	1	2009	Modelling of pricing in the construction services	Zarkada, Anna K.
	2	2009	Moral dimensions of B2B and B2G Marketing	Zarkada, Anna K.
	3	2009	Brand equity revisited: An institutional theory approach to airline customer support	Zarkada, Anna K.
	4	2005	Structure of corporate reputation in purchasing and investing decision contexts	Zarkada, Anna K. ; Puncheva, P.Y.
	5	2004	The effect of corporate reputation dimensions on the decision to become a stakeholder in a firm	Zarkada, Anna K. ; Puncheva, P.Y.
	6	2003	The role of corporate reputation in the stakeholder decision - making process for establishing long-term relationship with a company	Zarkada, Anna K. ; Puncheva, P.Y.
	7	2002	Womanhood as 'Otherness' : the moral philosophy of discrimination	Zarkada, Anna K.
	8	2002	Developing a Culture of Innovation through Effective Information Management	Zarkada, Anna K. ; Fraser, Campbell
	9	2001	An institutional theory approach to predicting consumer support for foreign owned supermarkets	Zarkada, Anna K. ; Fraser, Campbell
	10	2001	Cultural awareness of Japanese management recruits	Zarkada, Anna K. ; Fraser, Campbell
	11	2001	An analysis of cultural awareness of international managers	Zarkada, Anna K. ; Fraser, Campbell
	12	2001	Predicting Consumer Support for Foreign Owned Supermarkets	Zarkada, Anna K. ; Fraser, Campbell
	13	2000	An exploratory investigation of demographic and cultural profiles, cultural awareness and approach to negotiation of Greek, Russian and British international marketing managers	Zarkada, Anna K. ; Fraser, Campbell
	14	2000	Integrating social and economic orientated marketing : a study of retail management	Zarkada, Anna K. ; Fraser, Campbell
	15	2000	Towards a measure of corporate environmental citizenship	Zarkada, Anna K. ; Insch, Andrea
	16	2000	Flexible learning in business education: Is the use of technology changing the meaning and function of the university campus ?	Zarkada, Anna K. ; Fraser, Campbell
	17	2000	Profiles of Russian International Sales Negotiators : a six-country comparison	Zarkada, Anna K. ; Fraser, Campbell
	18	2000	Measuring and Developing the Cultural Awareness Necessary for Effective Management	Zarkada, Anna K. ; Fraser, Campbell
	19	2000	Research and development in the Japanese construction industry	Zarkada, Anna K. ; Fraser, Campbell