1. Ktisis Cyprus University of Technology

Zarkada, Anna K. (rp18008)

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Publications

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Issue DateTitleAuthor(s)
212015The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of PreferenceZarkada, Anna K. ; Georgoudi, F 
222015The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase IntentionZarkada, Anna K. ; Tzoumaka, Eugenia 
232015Value co-destruction between customers and frontline employees: A social system perspectiveKashif, Muhammad ; Zarkada, Anna K. 
2426-Aug-2014You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on FacebookZarkada, Anna K. ; Polydorou, Christina 
252014Exploring Soccer Fans’ Schemata Regarding Global VS Local Human BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
262014The Future of Customer Service in a changing environmentZarkada, Anna K. ; Panigyrakis, George G. 
272014Crafting the Craft's ReputationZarkada, Anna K. 
282014“Liking” those Who Rule the World: Politicians' Branding on Social MediaZarkada, Anna K. ; Sotiropoulou, E 
292014Is Personal Branding pushing the epistemological boundaries of marketing?Zarkada, Anna K. 
302014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
312014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
322013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
332013Adapting to Survive : Facebook’s Introduction into the IMC EcosystemZarkada, Anna K. 
342013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K. 
352012Gender differences in Greek adolescents' school lunch preferencesPapakonstantinou, Smaro ; Zarkada, Anna K. 
362011The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?Zarkada, Anna K. 
372011Personal branding in Contemporary Marketing Trends ConferenceZarkada, Anna K. 
382009Modelling of pricing in the construction servicesZarkada, Anna K. 
392009Moral dimensions of B2B and B2G MarketingZarkada, Anna K. 
402009Brand equity revisited: An institutional theory approach to airline customer supportZarkada, Anna K.