1. Ktisis Cyprus University of Technology

Vrontis, Demetris (rp15744)

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Publications

Results 61-66 of 66 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
6118-Jun-2014Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and PropositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
621-Jan-2014Product innovation and cause-related marketing success: A conceptual framework and a research agendaChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
631-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia 
64Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
651-Dec-2007Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in CyprusVrontis, Demetris ; Ktoridou, Despo ; Melanthiou, Yioula 
661-Sep-2007A contemporary higher education student-choice model for developed countriesVrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula