Results 1-20 of 30 (Search time: 0.011 seconds).

Issue DateTitleAuthor(s)
123-Jun-2022Does sense of place matter? Investigating the role of airport atmospherics on destination revisitYerimou, Pantelitsa ; Themistocleous, Christos ; Panigyrakis, George G. 
220-Apr-2022Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 EraYerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos 
3Nov-2020Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public UniversitiesPanigyrakis, George G. ; Kyriacou, Evdoxia 
417-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
5Apr-2020The role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industryPanigyrakis, George G. ; Yerimou, Pantelitsa ; Kyriacou, Evdoxia 
62020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
72020Organisational culture at higher educational institutions: The importance of internal marketingKyriacou, Evdoxia ; Panigyrakis, George G. 
81-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. 
92018Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G. 
1022-Nov-2017Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food IndustryPanigyrakis, George G. 
111-Jan-2017Hosting a successful metamodern party: Mixed methods management research on the web 2.0+Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia 
121-Jan-2016Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspectiveKyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P. 
131-Jan-2015Color effects in print advertising: A research update (1985-2012)Panigyrakis, George G. ; Kyrousi, Antigone G. 
142014The Future of Customer Service in a changing environmentZarkada, Anna K. ; Panigyrakis, George G. 
152014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
162014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
1725-Jan-2013Male and female attitudes towards stereotypical advertisements: A paired country investigationTheodoridis, Prokopis K. ; Kyrousi, Antigone G. ; Zotou, Athina Y. ; Πανηγυράκης, Γεώργιος 
182013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K. 
192013Antecedents and consequents of brand managers' rolePoulis, G. Athanasios ; Panigyrakis, George G. ; Panopoulos, Anastasios Panos 
2012-Jan-2010The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism developmentKapareliotis, Ilias ; Panopoulos, Anastasios ; Panigyrakis, George G.