Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/18366
Title: Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry
Authors: Panigyrakis, George G. 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Mergers and acquisitions;Mergers;Announcement returns
Issue Date: 22-Nov-2017
Source: Food and Agribusiness Marketing in Europe, 2017, pp. 37-54
Abstract: The purpose of this study is to provide empirical evidence of the effect of the type of ownership (foreign vs. domestic deals) on the objectives of corporate acquisitions in the Greek food industry, by reviewing the current literature and then analyzing a selected group of recent takeovers. In order to determine whether or not any effect did in fact exist, a set of twenty acquiring objectives were used on a number of possible strategic, marketing, financial and managerial goals. Analysis of these data indicated that, contrary to what would be expected from previous research Greek food mergers differ according to the nature of the deal (domestic vs. foreign).
URI: https://hdl.handle.net/20.500.14279/18366
ISBN: 9780203755679
DOI: 10.1201/9780203755679-3
Rights: © Taylor & Francis
Type: Book Chapter
Affiliation : Athens University of Economics and Business 
Publication Type: Peer Reviewed
Appears in Collections:Κεφάλαια βιβλίων/Book chapters

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