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Date Issued:  [1999 TO 1999]

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)Journal
11-Dec-1999Brand managers in the pharmaceutical industry: Are they any different?Panigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management 
21-Aug-1999Brand managers' relations with industrial service providers in pharmaceutical and other companiesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Business and Industrial Marketing 
31-Feb-1999Brand managers’ interfaces in different consumer goods industriesPanigyrakis, George G. ; Veloutsou, Cleopatra A. Journal of Product & Brand Management