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Date Issued:  [2010 TO 2019]

Results 1-9 of 9 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
1Sep-2019Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticismVoutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini 
2Jul-2019Physiological versus Self-report Measures in Emotional Advertising: A Research AgendaMargariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. 
3Jul-2019Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variableVoutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini 
4Jun-2019Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
52016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisementsTsichla, Eirini ; Zotos, Yorgos 
6Nov-2014Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayalsZotos, Yorgos ; Tsichla, Eirini 
725-Aug-2014Female stereotypes in print advertising: a retrospective analysisZotos, Yorgos ; Tsichla, Eirini 
82014Female portrayals in advertising past research, new directionsZotos, Yorgos ; Tsichla, Eirini 
92011The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the siteZotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina