Results 1-6 of 6 (Search time: 0.037 seconds).

Issue DateTitleAuthor(s)Journal
12022Face reading the emotions of gelotophobes toward disparaging humorous advertisingVoutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina European Journal of Humour Research 
22021Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appealsVoutsa, Maria C. ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Margariti, Kostoula International Journal of Internet Marketing and Advertising 
32016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisementsTsichla, Eirini ; Zotos, Yorgos International Journal of Advertising 
4Nov-2014Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayalsZotos, Yorgos ; Tsichla, Eirini Journal of Euromarketing 
525-Aug-2014Female stereotypes in print advertising: a retrospective analysisZotos, Yorgos ; Tsichla, Eirini Procedia Social and Behavioral Sciences 
62014Female portrayals in advertising past research, new directionsZotos, Yorgos ; Tsichla, Eirini International Journal on Strategic Innovative Marketing