1. Ktisis Cyprus University of Technology

Department of Communication and Marketing

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Department of Communication and Marketing
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Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

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Date Issued:  [2020 TO 2024]
Date Issued:  2020

Results 1-15 of 15 (Search time: 0.016 seconds).

Issue DateTitleAuthor(s)
12020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
22020Citizens as actors in the field of journalism: Exploring users’ agency and perceptions of participatory affordancesSpyridou, Lia Paschalia 
3Jul-2020EU Cohesion Policy under the Media Spotlight: Exploring Territorial and Temporal Patterns in News Coverage and ToneMendez, Carlos ; Mendez, Fernando ; Triga, Vasiliki ; Carrascosa, Juan Miguel 
4Sep-2020Image annotation: the effects of content, lexicon and annotation methodTheodosiou, Zenonas ; Tsapatsoulis, Nicolas 
529-Oct-2020Image retrieval via topic modelling of Instagram hashtagsTsapatsoulis, Nicolas 
6Nov-2020Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public UniversitiesPanigyrakis, George G. ; Kyriacou, Evdoxia 
717-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
816-Apr-2020Many losers – One winner? An examination of vote switching to the AfD in the 2017 German federal election using VAA dataWurthmann, Lucas Constantin ; Marschall, Stefan ; Triga, Vasiliki ; Manavopoulos, Vasilis 
92020Organisational culture at higher educational institutions: The importance of internal marketingKyriacou, Evdoxia ; Panigyrakis, George G. 
10Apr-2020The role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industryPanigyrakis, George G. ; Yerimou, Pantelitsa ; Kyriacou, Evdoxia 
1124-Aug-2020Was it "The Economy, Stupid" or the Macedonia Issue? Explaining Voting Preferences During the 2019 Elections in GreeceGemenis, Kostas ; Katsanidou, Alexia ; Triga, Vasiliki 
122020Δημοσιογραφία, Ψευδείς Ειδήσεις και ΠαραπληροφόρησηIreton, Cherylin ; Posetti, Julie ; Spyridou, Lia Paschalia ; Vatikiotis, Pantelis ; Milioni, Dimitra L. 
13May-2020Η επιρροή της ατμόσφαιρας στην πιστότητα: η περίπτωση του Nicosia MallΠράτσου, Άντρη 
14Apr-2020Η επιρροή των Atmospherics λιανικών καταστημάτων στις προτιμήσεις καταναλωτών: συγκριτική ανάλυσηΧαραλάμπους, Στέλλα 
15Dec-2020Οι Τροπικότητες του Φαντασιακού στο Πολιτισμικό ΥποκείμενοΠαναγιώτου, Χρίστος