Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Refined By:
Date Issued:  [2020 TO 2024]

Results 41-60 of 111 (Search time: 0.028 seconds).

Issue DateTitleAuthor(s)
41Oct-2021Instagram hashtags as a source of semantic information for Automatic Image AnnotationGiannoulakis, Stamatios 
4216-Jun-2022Instagram hashtags as image metadata for Automatic Image AnnotationGiannoulakis, Stamatios ; Tsapatsoulis, Nicolas 
43Nov-2020Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public UniversitiesPanigyrakis, George G. ; Kyriacou, Evdoxia 
4420-Apr-2022Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 EraYerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos 
455-May-2021Journalism education in the post-truth era: an exploration of the voices of journalism students in Greece and CyprusTheodosiadou, Sofia ; Spyridou, Lia Paschalia ; Panagiotou, Nikos ; Milioni, Dimitra L. ; Papa, Venetia 
462021Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) : PrefacePattichis, Constantinos S. ; Lanitis, Andreas ; Tsapatsoulis, Nicolas ; Panayides, Andreas S. ; Theocharides, Theocharis ; Vento, Mario 
472021Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) : PrefacePattichis, Constantinos S. ; Lanitis, Andreas ; Tsapatsoulis, Nicolas ; Panayides, Andreas S. ; Theocharides, Theocharis ; Vento, Mario 
4814-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
4929-Jun-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
5017-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
5116-Apr-2020Many losers – One winner? An examination of vote switching to the AfD in the 2017 German federal election using VAA dataWurthmann, Lucas Constantin ; Marschall, Stefan ; Triga, Vasiliki ; Manavopoulos, Vasilis 
521-Nov-2021Marketing ‘Literary England’ beyond the special interest touristIngram, Claire ; Themistocleous, Christos ; Rickly, Jillian M. ; McCabe, Scott 
5320-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
542023Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical MarketingNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
552023Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical BrandNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
563-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
5729-Sep-2022Modeling and Validating a News Recommender Algorithm in a Mainstream Medium-Sized News Organization: An Experimental ApproachSpyridou, Lia Paschalia ; Djouvas, Constantinos ; Milioni, Dimitra L. 
581-Jan-2023“Murder in mykonos”: potentials and limitations of crime fiction literary tourism in GreeceSolakis, Konstantinos ; Bellos, Konstantinos 
591-Jan-2023A nation brand development framework: the stakeholders’ perspectiveAbdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet 
6019-Nov-2021News consumption patterns during the coronavirus pandemic across time and devices: The Cyprus caseSpyridou, Lia Paschalia ; Danezis, Christos