Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/22999
Title: | Marketing ‘Literary England’ beyond the special interest tourist |
Authors: | Ingram, Claire Themistocleous, Christos Rickly, Jillian M. McCabe, Scott |
Major Field of Science: | Social Sciences |
Field Category: | Economics and Business |
Keywords: | Literary Tourism;Marketing Tourism;Special Interest Tourist;Destination Marketing |
Issue Date: | 1-Nov-2021 |
Source: | Annals of Tourism Research Empirical Insights, 2021, vol. 2, no. 2, articl. no. 100018 |
Volume: | 2 |
Issue: | 2 |
Journal: | Annals of Tourism Research Empirical Insights |
Abstract: | The paper examines the likelihood of mainstream (US general sample) and special interest tourists (literary society members) travelling to English literary tourism destinations. The study applied a mixed methods approach comprising a correlational study of two comparative consumer surveys together with interviews with travel agents. Findings indicate that literary society members have a greater propensity to visit literary tourism destinations. However, they are more likely to visit when familiar with the associated book or film, whereas the general tourist is prepared to visit regardless. Moreover, literary society members profess a greater preference for independent – over organised – travel than mainstream tourists when travelling internationally. This paper thus offers implications for how ‘Literary England’ can be better promoted to different market segments. |
URI: | https://hdl.handle.net/20.500.14279/22999 |
ISSN: | 26669579 |
DOI: | 10.1016/j.annale.2021.100018 |
Rights: | © The Authors. This is an open access article under the CC BY-NC-ND license |
Type: | Article |
Affiliation : | Cyprus University of Technology University of Reading University of Nottingham |
Funding: | Visit Nottinghamshire |
Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
Files in This Item:
File | Description | Size | Format | |
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ANNALE_100018_202108002101604222.pdf | Full Accepted Article online copy (to be published Nov. 2021) | 649.25 kB | Adobe PDF | View/Open |
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